The other two non-bank entities to which the apex bank has issued the certificate for setting up and operating white-label ATMs are Prizm Payment Services and Vakrangee Limited. While Tata, Muthoot and Prizm have already launched their services, Vakrangee Limited is likely to commence its service shortly, the RBI said.
Most of the ATMs belong to banks, but the cash dispensing machines which are owned and operated by non-banking companies are called white-label ATMs.
In June 2012, the RBI issued policy guidelines permitting non-bank entities to set up and operate WLAs. Prior to this, only banks were permitted to set up and operate ATMs in the country.
The primary objective of permitting non-banks to operate WLAs was to enhance the spread of ATMs in semi-urban and rural areas (mainly in tier III to VI areas), where bank-owned ATM penetration was not growing, according to the RBI.
Under the new guidelines, certain minimum number of WLAs need to be installed in these areas within a year as per the scheme opted by the respective operators.